Rochelle Rivas Announces Campaign for NC House

Pledges to fight for an economy that works for everyone, not just the wealthy and well-connected

Rochelle Rivas, 45, of Matthews announced today that she is running for the North Carolina House of Representatives. Rivas is the President of DARTON GROUP Consulting a rapidly-growing boutique consulting firm specializing in engaging highly experienced finance, accounting, and project management professionals for projects, contract engagements, and interim roles.

 “In 2008 I took a leap of faith and started my own company,” said Rochelle Rivas. “I am proud of our success and grateful to the hard work of the employees that made it possible. As a business owner, however, I have been frustrated time and again by a tax system designed to benefit large corporations while making it harder for small businesses and entrepreneurs to get ahead. I am running for State House because it’s time to change the priorities of the Raleigh politicians and ensure all families and businesses operate on an equal playing field. We need an economy that works for everyone, not just the wealthy and well-connected.”

Rivas is challenging Republican incumbent Representative Bill Brawley in one of the most competitive districts in the state.  House District 103 is located in Mecklenburg County and includes portions of Matthews, Charlotte and Mint Hill.

“Rochelle Rivas has real experience creating good jobs for North Carolina families.” said Democratic Leader Larry Hall. “Under the current leadership in Raleigh, giant out-of-state corporations and the special interest groups get all the breaks while small businesses and the middle class get left behind. Rochelle understands the struggles small business owners and employees face and will fight every day to give them a voice in Raleigh.”

Rivas has an extensive background in managing strategic cost containment programs for Fortune 100 companies. Prior to opening DARTON GROUP, she managed a $45 million business as Vice President of Operations for a privately held services company.

Early in her career, Rivas served in a variety of leadership roles with top-tier retailers including Kroger, Office Depot and Staples. Rivas’ diverse experience includes managing a $100 million P&L (District Manager, Office Depot), co-leading Staples’ strategic market entry into Chicago (District Manager), and holding divisional headquarters roles in human resources, marketing, and merchandising (Kroger).

Rivas is an active business and community leader in the Charlotte region. Rochelle is a current class member of Leadership Charlotte, Class 37.  She was named to the Board of Directors of Classroom Central in June 2010 and served as Board Chair of the Charlotte-based not-for-profit for two years. Rochelle was recently named to the Board of Directors for Big Brothers Big Sisters of Charlotte.  In addition, she serves as a Mentor for the Queens Foundation and the Ruth G. Shaw Women’s Leadership Program at Central Piedmont Community College.  Rochelle also founded the “Career in Transition” group at St. Francis Church in south Charlotte. Lastly, Rivas has served as a volunteer softball coach for MARA (Matthews Athletic & Recreation Association), was the Head Softball Coach for Holy Trinity Middle School and currently serves as a volunteer softball coach for Charlotte STARZ.

In September 2010, Business Leader Charlotte magazine named Rochelle to its annual “Movers & Shakers” list of rising leaders in the Charlotte, NC region. In December 2011, the publication honored Rochelle as a “Woman Extraordinaire”. In March 2012, The Mecklenburg Times named Rochelle one of Charlotte’s “50 Most Influential Women”.  In 2013, the Charlotte Business Journal named Rochelle one of Charlotte’s “Top 25 Women in Business”.  Under the direction of Rivas, DARTON GROUP Consulting has been named one of Charlotte’s Fastest-Growing private companies for 4 consecutively years by The Charlotte Business Journal, most recently ranking as the 8th fastest-growing private company in Charlotte in 2015.